Project

Mangalore City Corporation and AWHCPL joined hands with APD for the Information, Education and Communication (IEC) campaign in the city. The key objective was to sensitize the public from all sectors of life about the need for segregating waste and proper waste management. Hashtags we created such as #MixMalpodchiAkka #MixMadbediAnna saw several stakeholders and highlighted the need of the campaign.

This campaign saw the involvement and participation of several groups and sects of people ranging from students, senior citizens, paurakarmikas, media, politicians, bureaucrats, govt. Officials, corporates and many others. City witnessed a far-reaching pan city awareness campaign on environmental conservation. The campaign included outreach programmes, public events and roadshows educating and sensitising the public on the negative impacts of the pollution and unscientific waste management on the environment.