HOARDING, HAND OUTS & SOCIAL ADs
Our environment is a shared resource, one that has increasingly been threatened by the rapid expansion of extractive activities to keep up with demands. Generally speaking, technology has given us the ability to change some of our behaviours to revive into greener methods, but we’re still not keeping up with the pace of the environmental changes happening because of our overuse of resources. A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. A few of these ads, hand outs or hoardings are, in fact, commercial, but it’s still nice that they champion socially or environmentally aware causes. You can do your bit by joining hands with the team in sponsoring a hoarding, hand out or create a social advertisement..
WHAT ARE HOARDING?
In simple words Hoardings can be defined as “outdoor advertising/ disseminating information done right”. It is a giant advertisement put up in crowded areas over the buildings. Hoardings are certainly the most effective way of reaching out to common man. People/firms who are trying to solve problem or make a better world for common man depend upon hoardings because a common man with no access to TV or Internet is dependent upon hoardings for gaining perspective. The future of hoardings is safe because the growing population is making people spend a lot of time in traffic and in public transports, which is no less than an opportunity to disseminate quality information. It will continue to be the biggest medium of reaching out to people because of the following reasons:
- Sustainable investment
- Visible from large distances
- Reaches to your target audience on daily basis
- Disseminate information at a confined space
Team APD targets in perception building; here are some tips that can help sponsors/donors get the most out of their hoardings:
- Six Word or Less: A person who is driving or travelling in a vehicle is going to have less than three seconds for any hoarding. “Six word or fewer” rule is going to help you leave an impact on the public.
- The art of creating a successful hoarding lies in Showing It and not in saying it: Use creativity, involve new elements and demonstrate how your campaign is going to solve one of the most obnoxious environmental problems of modern time. Indulge into creativity, use innovation.
Formulating pamphlets & leaﬂets which are designed by state-of-art experts and distributing it by the team to citizens during our different IEC activities across the city has been our trademark and also the best way to create awareness. Every batch of pamphlet has a different design code and information is disseminated in an impressive layout.
Here are a few compelling reasons for sponsors/donors to start a campaign:
- Hand outs help capture the attention of potential citizens.
- They are both effective and pocket-friendly.
- The key is to make the content both interesting and informative, supporting it with appropriate images, and including a call to action.
- Hand out printing services is definitely more cost-effective.
- A printed hand out is easier to pin to bill boards and serves as a constant reminder in schools, colleges and public places.
- Choosing the right hand out size is essential as people respond well to clutter-free content, aptly supported by images. Again, the texture of the paper and the finishing effects makes a difference.
BENEFITS OF RUNNING ADs ON SOCIAL
When you run an ad on social media– and really any online ad platform– you can expect to see a solid reach, in-depth analytics and better performance. Social media has become an important tool for providing a space and means for the public to participate in influencing or disallowing environmental decisions historically made by governments and corporations that affect us all. The environmental sector has embraced social media rapidly and wholeheartedly. It is using the medium to support environmental campaigns and to connect people locally and cross-nationally on major environmental issues such as climate change. It also provides ordinary people with the ability to track the quality of the air and water around them and then share this data with others. It has created a way for people to connect local environmental challenges and solutions to larger-scale narratives that will affect us as a global community.
Essential ways social media has been used to support the environment:
- With the “crowd”, spread environmental messages in a rapid, dynamic format
- By enabling the rise of independent activists
- By creating campaign pressure points
- With the development of sensing hardware and personal wearable’s
- With the use of geotags and hash tags
WHY IT MATTERS
Spreading awareness is the first step towards seeking to bring a change amongst the citizenry of our Country. Be it by personally reaching out to an individual or mass outreach, we feel it’s of utmost importance to reach out to people with the social message of conservation. In the worlds largest democracy of 1.6 billion people and growing with the lack on basic civic senses. Recent events have shown us that single minded economic development is not the only goal. An all round evolution is paramount. This includes ensuring that our 1.6 Billion citizens make informed decisions to improve our environment though a sharpened and honed sense of civic duty. In order to achieve our objective, we at APD are looking to partner up with anyone who feels they have the necessary tool to assist us. So join us as we commence our journey to a cleaner, much improved Environment.
The United Nations estimates that India’s population will reach 1.7 billion by 2050. In that case, the country is likely to face a widening ecological deficit even if its current per-capita levels of resource-consumption remain the same. Therefore, for Indian society to continue to prosper in an increasingly resource-constrained world, business and government leaders must work actively to protect the natural capital on which India’s economy, and all human life, depends. India demands the bio-capacity of ‘two India’s’ to provide for its consumption and absorb its wastes, according to a report. India is depleting its ecological assets in support of its current economic boom and the growth of its population. Join us in inventing and advocating sustainable solutions to our overgrowing market.
India still has the largest number of people defecating in open in the world, according to a new United Nations report. The report has prompted the Indian Government to admit it as a “huge shame”. Promoting sanitation is our pivotal objective and we are part of the government task force implemented under the Swachha Bharath scheme to ensure cities are free of open defecation. Join us in promoting sanitation and bringing the awareness to their door steps and provide our womenfolk their dignity.
Lifestyle plays an important role in a human . Our way of living is by default unsustainable and harmful for the eco system and the resources. Unfortunately this is the only behaviour that is embedded in our system and culture and we are very reluctant to alter our decisions. We need to continuously work on influencing behaviour change by either providing a healthier alternative.This would be done by providing essential information to our citizens on how to live a more eco-responsible lifestyle and to mitigate wastefulness. Join us in devising that healthier alternative which would no doubt go a long way in improving the world we live in.
Policy plays the most important role in shaping the future of our children. We need to study and further improve the current legislative regime/policy that holds the relevant field. This includes, filing writ petitions, sending out Right to Information requests, issuing representations and memorandums to various legislators pointing out weak points in the legislative regimes and recommending improvements and alternatives.We are looking for legal partners that specialise in environmental law to fight the good fight on our behalf.
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