Social Ad / Hoardings / Hand-outs

Our environment is a shared resource, one that has increasingly been threatened by the rapid expansion of extractive activities to keep up with demands. Generally speaking, technology has given us the ability to change some of our behaviours to revive into greener methods, but we’re still not keeping up with the pace of the environmental changes happening because of our overuse of resources. A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. A few of these ads, hand outs or hoardings are, in fact, commercial, but it’s still nice that they champion socially or environmentally aware causes. You can do your bit by joining hands with the team in sponsoring a hoarding, hand out or create a social advertisement..

In simple words Hoardings can be defined as “outdoor advertising/ disseminating information done right”. It is a giant advertisement put up in crowded areas over the buildings. Hoardings are certainly the most effective way of reaching out to common man. People/firms who are trying to solve problem or make a better world for common man depend upon hoardings because a common man with no access to TV or Internet is dependent upon hoardings for gaining perspective. The future of hoardings is safe because the growing population is making people spend a lot of time in traffic and in public transports, which is no less than an opportunity to disseminate quality information. It will continue to be the biggest medium of reaching out to people because of the following reasons:

• Sustainable investment
• Visible from large distances
• Reaches to your target audience on daily basis
• Disseminate information at a confined space

Team APD targets in perception building; here are some tips that can help sponsors/donors get the most out of their hoardings:

• Six Word or Less: A person who is driving or travelling in a vehicle is going to have less than three seconds for any hoarding. “Six word or fewer” rule is going to help you leave an impact on the public.
• The art of creating a successful hoarding lies in Showing It and not in saying it: Use creativity, involve new elements and demonstrate how your campaign is going to solve one of the most obnoxious environmental problems of modern time. Indulge into creativity, use innovation.

Formulating pamphlets & leaflets which are designed by state-of-art experts and distributing it by the team to citizens during our different IEC activities across the city has been our trademark and also the best way to create awareness. Every batch of pamphlet has a different design code and information is disseminated in an impressive layout.

Here are a few compelling reasons for sponsors/donors to start a campaign:

• Hand outs help capture the attention of potential citizens.
• They are both effective and pocket-friendly.
• The key is to make the content both interesting and informative, supporting it with appropriate images, and including a call to action.
• Hand out printing services is definitely more cost-effective.
• A printed hand out is easier to pin to bill boards and serves as a constant reminder in schools, colleges and public places.
• Choosing the right hand out size is essential as people respond well to clutter-free content, aptly supported by images. Again, the texture of the paper and the finishing effects makes a difference.

When you run an ad on social media– and really any online ad platform– you can expect to see a solid reach, in-depth analytics and better performance. Social media has become an important tool for providing a space and means for the public to participate in influencing or disallowing environmental decisions historically made by governments and corporations that affect us all. The environmental sector has embraced social media rapidly and wholeheartedly. It is using the medium to support environmental campaigns and to connect people locally and cross-nationally on major environmental issues such as climate change. It also provides ordinary people with the ability to track the quality of the air and water around them and then share this data with others. It has created a way for people to connect local environmental challenges and solutions to larger-scale narratives that will affect us as a global community.

Essential ways social media has been used to support the environment:

• With the “crowd”, spread environmental messages in a rapid, dynamic format
• By enabling the rise of independent activists
• By creating campaign pressure points
• With the development of sensing hardware and personal wearable’s
• With the use of geotags and hash tags