How is Pollution Control covered in CSR?
The Environment (Protection) Act (1986) law gives the central government the power to protect and improve the environment in terms of reducing pollution in any way possible. Many corporates have come up voluntarily to make this an environmental friendly practice. The Indian Ministry of Environment and Forests come together with the corporate sector to take initiatives including the energy efficiency, Clean Technology initiative by the Confederation of Indian Industry and others.
CAUSE RELATED MARKETING (CRM)
As a Corporate or a Business entity, you can use your marketing methodologies for novel ways to support APDs efforts.
A similar phrase, Cause-Related Marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.
- Donate earnings from the sale of a product or service – We help associations work out special promotions, from which a percentage of the profits is donated to APD.
- Provide an opportunity for APD – You can use your benevolence and influence with your customers, clients, suppliers, and associates to provide a medium for APDs efforts by exhibiting messages in their outlet to contribute to APD.
- Bharath Group’s chain of bookstores known as Bookmark has collaborated to our efforts by funding the print materials and promoting our work to their customers.
- Four Star Food & Hospitality running the popular food joint chain Lincoln & Just Juice Cafes has joined hands with APDs effort by promoting our work to diners at their outlets.
Over the past two years APD has pioneered, launched and conducted several public events or research programs to amplify the prevailing issues of waste segregation at source and reviving the air quality in the vicinity.
Public events form a vital part of the foundation as it enables us to create awareness, educate masses and disseminate information in order for citizens to make informed decisions.
These events or activities focus on specific problems – from influencing citizens to segregate waste at source, to spear head a campaign in the school or college, to creating awareness on the disastrous levels of pollutants in the air. By sponsoring an APD event, you not only assure good visibility to your brand or organisation amongst wide range of people, but also assist APD in delivering its objectives.
St George’s Homeopathy, a leading medicine supplier in the country sponsored the 1st phase of APDF’s research and data mining project known as Shuddha Gaali
Karnataka State Pollution Control Board (KSPCB) has sponsored our awareness events in Schools
Pana PU College collaborated with APD to conduct a mass awareness program to commemorate Earth Day
As a commercial or a corporate firm you can give the people in your firm the opportunity to give a little back and make a difference to the society
This encourages the association and escalates corporate morale too.
APD’s ‘workplace giving’ is a simple and effective formula. The company’s employees contribute by consenting for an automatic deduction from their monthly wages towards APD. This makes the contribution process easy and hassle-free.
Naturally to put this choice into effect, it would necessitate the approval and involvement of both, the management and employees.
UNDERTAKE APDs EXPENSES
Similar to every organization or institute, every day we incur various sustaining or functioning overheads. Some of these costs can be underwritten by corporate houses or individuals.
At APD, we incur various costs such as office equipment, maintenance, basic conveniences, cost of travel, meetings etc. By partnering with APD to fund our administrative expenses, it allows us to focus and deliver on our programmes, and thus coming on board with us on our course to improvise public health and welfare.
For more information on partnering with APD or to meet an APD representative, please contact the our office or write to us at firstname.lastname@example.org
ADOPT A PROJECT
At APD Foundation we looks at ourselves as responsible in delivering an impact associated project, we firmly believe a problem or a crisis cannot be addressed in a single approach particularly when the deleterious influence is colossal.
To address the crisis of environmental and health degradation from air pollution and its sources we devised projects to intervene into the problem from ground up. We curate projects to begin addressing from the origin of the problem and formulate holistic methodologies in damage control or mitigation
You can adopt a project which is worked upon from any of our three departments. Be it sensitizing the public which is very important, or data mining and research which our Country is lacking in, or a project which is policy driven. Each project is directly related to improvisation of the environment, safeguarding further degradation, boosting economic profiles of cities and augmenting public health and welfare.
UN-Habitat & Narotham Seksharia Foundation Mumbai is supporting us with our Smart Swachha Mangaluru (SSM) initiative, an operational & implementation programme to achieve segregation at source, which will be a keystone in enabling success of Mangaluru’s ISWM system. The subsequent phases of the SSM project are adopted by the Mangaluru City Corporation (MCC)
Antony Waste Handling Cell Pvt. Ltd. (AWHCPL) a corporate house from Mumbai has adopted Namma Mangaluru Swachha Mangaluru project which is a sustained city wide mass information, education & communication (IEC) campaign to highlight the importance of waste segregation in Mangaluru city. This project is actively and effectively running since June 2016 with positive impact.
“When we were seeking to associate ourselves with a non-profit, APD was our company’s natural choice. We wanted to partner with an organization that is credible, transparent and impact oriented. APD clearly meets our criteria and is also driven with lots of passion and zeal in improvising public health and welfare”Prakash Kurup, Sr. Manager, Antony Waste Handling Cell Pvt. Ltd.
“Our Students of PGDM had a great opportunity to do their Social Immersion Project (SIP) with Anti-Pollution Drive at Mangalore. They have immensely benefited out of their experience. We wish great success for the Anti-Pollution Drive Foundation in their great work.”Dr.R.Satish Kumar,Professor & Chair Marketing Area
“It was a great opportunity for our students to work as volunteers at APD which practically developed the sense of duty in them, towards the Nation. Kudos to the dedicated team of APD for the excellent job done with regards to Reduce, Recycle and Reuse I feel now it is the time for REFUSE Pollution. All the best for the upcoming projects.”Ashwini Shenoy, Principal, Guajarati School
“I feel contended to be associated with Anti-Pollution Drive NGO, which is actively involved in environmental issues of Mangalore City, nevertheless extending altruistic service to the society, they have successfully conducted awareness sessions at St Aloysius College Mangalore on waste management, I wish them a sustainable green future in the future endeavour. rdquo;Gerald DSilva, Asst Professor, St Aloysius College
“APD is a thought which is spreading it’s fragrance across the society and saving us by conserving our planet. Mr Abdullah Rehman, the founder of APD foundation with his team has already sown the seeds with captivating results promised. I appreciate and wish greater heights to the selfless efforts of APD to bring a change in the outlook of the society towards the environment and its conservation for our own good”Dr.Hem Prasad Nath S.A.S. Officer and NSS Programme Coordinator NITK
“Under the dynamic leadership of Mr Abdullah Rehman, be the change you want to see has become an apt title for team APDF. Beary’s Public School feels proud and privileged being associated over an year with their noble deed of spreading awareness regarding various environmental issues among the youth. Walking along, Joining Hands with APDF, we wish them all the very best in future endeavours.”Geeta Roa, Headmistress, Bearys Public School