Project

Public & Governmental buildings are populous spaces with most citizens visiting for their due diligences. We decided to tap these valuable areas and erect our information billboards with detailed understanding of waste segregation. We approached admins of several governmental departments and established an understanding to ?x our hoardings in strategic spots within their premises to achieve public viewing.

Environmental advertising is becoming a common aspect of daily life. Information on hoardings are designed to catch a person\'s attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it or allow their thoughts ponder over the subject once they walk past it. They have to be readable in a very short time. Thus there are usually only a few words, in large print, and an image in brilliant colour.