Project

This project was launched to create a visual impression about the importance of waste segregation and to support the Paurakarmikas. Almost 10,000 stickers are dispatched and pasted across the city in various locations that witness time spent by a citizen. These pictorial stickers carry specific hard hitting messages to encourage readers to commence segregation at source.

Stickers are one of the most versatile marketing tools out there. Stickers are made to get noticed and send a message in ways that other marketing materials just can’t. Stickers can be thought of as mini billboards, giving people an opportunity to take notice of slogans or information outside of the usual context, giving awareness.