WHY INFORMATION MATTERS

Information splurges have taken the world by storm with the ever expanding scope for more and newer information that flow into our lives through the many medium.

Dissemination of information is the primary step towards meeting goals. When a person is informed about an issue, he/she is enlightened about the concerned subject. In turn, bringing in an inevitable change in the way people respond to things and contribute to creating a resilient and sustainable future.

Resounding the message of sustainable growth in cities have been a brilliant and effective way to disseminate vital information. For instance, an advertisement on a billboard is proven to create first impressions in the minds of people who even take a glance. Lack of information leads to situations where one is not aware of the extent of sea water, air (traffic and unconventional forms of producing power), and lithos pollution. In 1975, the National Academy of an American science university estimated that cargo and cruise vessels dumped 14 billion pounds of garbage into the ocean. Whereas in India, 80% of our surface water is contaminated and 80% of the pollutants are domestic sewage.

The great gap in information at all levels is the reason why there is uncontrolled and unsustainable growth in various forms. True to the bone, information in any form or any topic is vital in every person’s day to day life.

WHAT WE ARE DOING

In order to bridge the gap between the uninformed and informed, we strongly believe in educating the general public about the importance of their roles by creating repetitive impressions in the minds of the public.

We work on creating a model for a lifestyle eradicated of, or reduced haphazard lifestyles. To form a trend of sustainability mindedness in the people, reaching out to the public regarding the good and bad of a particular concern is also our primary step.

HOW YOU CAN HELP

Information is most susceptible to dissipate if it is not disseminated in a scientific manner. To put a safer bet on what humanity has to lose due to their lifestyles, imparting proper education is a priority.

The essence of being an informer in the society lies in the approach of social service. Education and knowledge sharing always go hand-in-hand with outreach to achieve effective results.

Click to join or partner with our information task force.

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