As quoted by John Samuel, public advocacy is a mode of social action. The nature and character of Public Advocacy, to a large extent is shaped up by the political culture, social systems and the constitutional frame- work of the country in which it is being practised. The definition and a theoretical understanding of Public Advocacy can only be derived from the varied practices of influencing decision making and public policies by public interest or social action groups in different socio- cultural and political contexts.


Over the years, several actions have been taken by various us to step up the development process from the grass root level. The Government may or may not have deep roots in a particular political system, but an NGO focussed on mending a particular problem can help the governing body in many ways.

Our projects add to the knowledge base and expertise that already exists in the Government, citizen’s groups and other research institutions by providing Members of Parliaments with necessary data and analysis of an issue.

We convey the need for a change to the Government being as important as implementing it. We bring up the platform of responsibility of the citizens to help out the Government in conducting smooth operations.


There can be no better advocate that common people when it comes to subjects that don’t involve legal issues.

Some of the successful advocacy campaigns like the Silent Valley Movement in Kerala and Amniocentesis Campaign in Maharashtra point to greater possibilities of organized advocacy efforts. Advocacy efforts by the social action groups played a crucial role in the making of government policies such as the Abolition of Bonded Labour Act (1976) and the Primary Health Care Policy (1977).

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