Smart Swachha Mangaluru

FACTS & FIGURES

Mangaluru ranks best in country for quality of life, 12th in global list for healthcare.

The coastal city of Mangaluru ranked 63rd out of 434 cities across the country in the Swachh Survekshan 2017.

Mangaluru is the second cleanest City in state after Mysuru.

INTRO

Mangaluru is a city that is rapidly growing and developing in multi directions. The city hosts large number of people including students and entrepreneurs from different parts of the country. This accelerated growth of the city calls for our attention to problems of pollution, sanitation and waste management. There are negative environmental impacts of growing landfills and open burning of waste such as increase in air and water pollution. These issues are to be dealt with before they endanger the wellbeing of the city and its people. A well executed and a sustainable plan to solve these can make the city radiate with beauty and harmony.

ABOUT SSM

Smart Swachh Mangaluru is a programme to achieve segregation at source, a keystone in enabling success of Mangaluru’s ISWM system. SSM integrates a conversion strategy along with APD’s ongoing city-wide IEC campaign to influence behavior change. The program comprises of a set of targeted campaigns, seminars, workshops and training programmes to infuse the minds of city dwellers with the Smart Swachh Mangaluru dream. The principle objectives of SSM is to lay out a road map for waste generators in order to achieve zero – waste practices, and capacity building for waste workers, waste auditing, public sensitization and consultation of issues at stake, current constraints and exploring other avenues.

AWARD

APD received the IYF Award for SSM from the UN-Habitat & Narotam Sekhsaria Foundation Mumbai for its social innovation

WHY SSM

Smart Swachh Mangaluru program envisages not only focus on public education and broadcasting but takes an integrated approach to ensure sustained conversion, with ULB (MCC), the waste Contractor (AWHCPL) and a city NGO (APD) working in close partnership with generators. In order to achieve this SSM will ensure multiple exposures that embed the concept of segregation and help gain public support for the initiatives by authorities. Realizing that words alone can’t help, SSM requires community participation and action to ensure targeted conversion of generators to practice segregation at source. In the 1st year, 10 generators (50% of city’s waste) will be actively engaged with to start segregation. Notifications from the ULB and toolkits including guidance documents for planning, self-audit forms, monitoring and reporting will help to execute and ensure the goals. Improvement in working conditions and treatment of waste workers as well as improvement in handing over of waste from generator will be assessed using feedback from waste workers. SSM will also monitor and aid segregated waste collection and transportation by the city’s waste contractor. Data collected for baselining and measuring progress towards achieving targets will also be analysed for monitoring and future planning. The program expects to reduce the city’s waste to the landfill and number of open dumping sites, and an increase in value of waste through recycling, reusing and composting. Most of the critical issues stem from social and cultural practices embedded in our society and tackling them requires behaviour change. Youth of the city are seen here as key drivers of this change and advocates for a cleaner, healthier environment.

PROJECTS UNDER SSM

RECYLEINDIA.ORG:

Anti-Pollution Drive (APD) Foundation is launching the website ‘RecycleIndia.org’ that will help public and other waste generators find appropriate places where they can be disposed for recycling. The website that can fight pollution and waste management issues of the city comes as part of APD Foundation’s Smart Swachh Mangaluru(SSM) project which aims to achieve segregation at source. Through helping public to figure out proper channels to dispose waste, the idea behind the website intends to protect and preserve environment and natural resources, reduce pollution and landfill area, save energy as well as create better economy and job opportunities. APD Foundation expects the website to have a great impact along with other SSM programmes including Nudidante nade and toolkits for waste generators.  


SOLID WASTE MANAGEMENT TOOLKIT for WASTE GENERATORS:
LORENLYUMSUM GYMSUM LOREN GYMBSUM LORENLYUMSUM GYMSUM LOREN GYMBSUM
LORENLYUMSUM GYMSUM LOREN GYMBSUM LORENLYUMSUM GYMSUM LOREN GYMBSUM


NUDIDANTE NADE:
Nudidante Nade is a part of APDF’s Smart Swaccha Mangaluru programme and is a focussed set of targeted campaigns, workshops and training sessions to help achieve segregation at source (at generator level). In this campaign, a key ingredient is that the various Government departments and the officials involved in framing rules for the citizens are now also focusing upon themselves to achieve segregation at source, thereby leading by example and showcasing how Government agencies are applying sustainable thinking.

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